“It is very distinctive, it is very stylish – it is very Louis Vuitton… wherever you go in the world you will see people carrying the distinctive Louis Vuitton brand… whether it is a little bag or a huge suitcase.  It talks of distinction and taste” – Cherie Blair at the London Louis Vuitton New Bond Street Maison Opening.



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Rolex DateJust

The Rolex DateJust is the number one selling watch in the Rolex range.  The model has been overshadowed in recent times by Rolexes sports models.  This is a great shame as the DateJust is a superb watch.

On the secondary market today the DateJust is excellent buying value.  Originally a DateJust would have been similar if not more expensive than a steel Submariner or other sports Rolex.  On the used market vales for a good DateJust are lower than a comparable sports Rolex.

The DateJust has many things going for it.  It is waterproof thanks to its Oyster case.  It has an excellent automatic movement with a date feature.  The model also features either a Jubilee or Oyster bracelet.  The Jubilee bracelet gives the watch a smart formal appearance whilst the Oyster bracelet adds to its sporting flair.


The DateJust comes in either steel, two tone (steel and gold) or solid 18K gold.  All models are similar enjoying the same quality movement.  On the secondary market the price of steel and two tone pieces are very similar.  If you are a fan of two tone this can represent good value buying – as you are getting the gold for virtually nothing.

A DateJust is an excellent addition to any gentleman’s wardrobe.  The piece is classic yet in steel it can be discreet and low key.  The DateJust is probably the most usable watch in this entire list.


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